I'm Sabrina

UI/UX Designer

I'm Sabrina

UI/UX Designer

Crafting intuitive interfaces for fintech platforms

Crafting intuitive interfaces for fintech platforms

Skills

Skills

01

Product Design

End-to-end product design, including information architecture, components, and design systems.

02

User research

Detailed research to uncover insights and inform impactful design choices.

03

User Interface

Visually stunning designs that align seamlessly with the design system.

Experience

Experience

Experience

Product Designer

M2 | Full-time

Dubai, UAE | April 2024 – Present

Conducted extensive user research, including user interviews, A/B testing, usability testing, and card sorting, synthesizing insights to improve product usability.

Designed and delivered high-fidelity screens and an interactive prototype for the Hub Screen redesign, incorporating a drag-and-drop feature based on insights from user feedback and comprehensive usability testing, optimizing functionality and user experience.

Designed and optimized onboarding flows and screens, enhancing the user journey for third-party bank account linking, resulting in heightened conversion rates and a more intuitive experience.

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02

Assistant Director

PARADOX Corp. | Full-time

Tokyo, Japan | April 2023 – September 2023

Created comprehensive brand identities from the ground up, including logo design and visual assets, ensuring alignment with strategic client goals and target audiences.

Produced pamphlets, promotional videos, and digital assets, strengthening brand visibility and enhancing client positioning across diverse channels.

Led client interviews and authored tailored content, ensuring brand consistency and clarity while maintaining a strong narrative across all communication platforms.

Assistant Project Coordinator

Pixiv Inc. | Full-time

Tokyo, Japan | September 2022 – January 2023

Designed digital assets for social media platforms and online galleries, improving engagement with visually compelling content.

Curated and managed content for the Pixiv Vision 2023 compendium, optimizing visual design support brand initiatives.

Conducted market research for the development of Pixiv's online learning platform, focusing on regional market adaptation.

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