Product Page Research
Product Page Research
Research done for the expansion of the product page
Research done for the expansion of the product page
Overview
Overview
This section outlines the research that informed the redesign of the product page, emphasizing the methodologies and insights that shaped the design decisions. User research revealed the demand for a customizable product list, which led to the creation of a drag-and-drop feature. This functionality empowers users to easily rearrange the product list, enhancing personalization and overall user experience.
This section outlines the research that informed the redesign of the product page, emphasizing the methodologies and insights that shaped the design decisions. User research revealed the demand for a customizable product list, which led to the creation of a drag-and-drop feature. This functionality empowers users to easily rearrange the product list, enhancing personalization and overall user experience.
Card Sorting
Card Sorting
Card sorting was conducted to determine the optimal layout for products and establish appropriate naming conventions. The process involved creating cards for all the products and asking 20 participants to sort them into a product page layout. Participants were given the flexibility to create their own categories and assign products to them, as well as rename existing products if necessary.
Card sorting was conducted to determine the optimal layout for products and establish appropriate naming conventions. The process involved creating cards for all the products and asking 20 participants to sort them into a product page layout. Participants were given the flexibility to create their own categories and assign products to them, as well as rename existing products if necessary.
Analysis
Analysis
Through the card sorting process, patterns emerged in how users grouped products, with two primary categorizations identified: by similar product type and by common usage. Additionally, it became clear that users employed different terms for the same concepts, such as "Deposit/Withdrawal" or "Send/Receive." These findings informed decisions on product organization and terminology.
Through the card sorting process, patterns emerged in how users grouped products, with two primary categorizations identified: by similar product type and by common usage. Additionally, it became clear that users employed different terms for the same concepts, such as "Deposit/Withdrawal" or "Send/Receive." These findings informed decisions on product organization and terminology.
Card Sorting
Card sorting was conducted to determine the optimal layout for products and establish appropriate naming conventions. The process involved creating cards for all the products and asking 20 participants to sort them into a product page layout. Participants were given the flexibility to create their own categories and assign products to them, as well as rename existing products if necessary.
Analysis
Through the card sorting process, patterns emerged in how users grouped products, with two primary categorizations identified: by similar product type and by common usage. Additionally, it became clear that users employed different terms for the same concepts, such as "Deposit/Withdrawal" or "Send/Receive." These findings informed decisions on product organization and terminology.
User Interviews
User Interviews
(AB testing)
Street interviews were conducted for comparative usability testing, where two different prototypes were presented to participants. A set of questions based on the findings in the card sorting activity was asked to gather feedback on their preferences and assess which version resonated more with users.
Street interviews were conducted for comparative usability testing, where two different prototypes were presented to participants. A set of questions based on the findings in the card sorting activity was asked to gather feedback on their preferences and assess which version resonated more with users.
Interview questions
Interview questions
Would you find (product#1) and (product#2) options on each screen and tell us which was easier to locate?
Which was easier to navigate, 3 or 4 icons in a row?
Which term better describes the product, deposit/withdraw or send/receive?
Would you find (product#1) and (product#2) options on each screen and tell us which was easier to locate?
Which was easier to navigate, 3 or 4 icons in a row?
Which term better describes the product, deposit/withdraw or send/receive?
Key Insights
Key Insights
Users were able to locate products more easily when categorized by common usage compared to product similarity
Users preferred 3 rows over Four rows of products
Deposit/Withdrawal or Send/Receive
Users mentioned that it would be great to be able to customize the screen
Users were able to locate products more easily when categorized by common usage compared to product similarity
Users preferred 3 rows over Four rows of products
Deposit/Withdrawal or Send/Receive
Users mentioned that it would be great to be able to customize the screen